Google Plus is definitely its a best of Twitter, LinkedIn and Facebook. Can picked up in Google searches, to show off a full information and public profile about what you do, content links and even shared to your site, blog and other places.
Personal branding works best online when you are selling yourself in some capacity. This could be your inspiration, your expertize, your creativity or training. The types of business person that relie on referral for new customers will definitely benefit from using Google + (social networks). I can think of professions such as lawyers, accountants, , even, consultants and designers health practitioners.
Here are 10 ideas to help your business networking on Google Plus:
1. Do up that profile of yours
2. Get your head around the privacy settings
3. Categorize your network in Circles
4. Search for great content with Sparks
5. Share that great content selectively (if you have the time)
6. Use Hangouts for group video chats
7. That engagement thing
8. Get your vanity URL
9. Invite others to circle you in
10. Use Google Plus in moderation

Vande Matram

Now, all groups of people, all Religions of people waiting this special‪#‎INDEPENDENCE‬ Tricolor moments, every where shows and host ‪#‎INDIA‬‪#‎FLAGS‬ people know and show their interest to celebrate this special‪#‎IndependenceDay‬.
We also request and appeal to the people of India that come out from their home stand for the moments, join hand and carry out at-least are FLAG on their hand and Salute the nation at this special occasion of independence day, cooperate with each others, support each others and stand with or alongwith our PM moments whether ii is ‪#‎SwachBharatAbhiyaan‬,‪#‎DIGITAL‬ #INDIA, etc.

70th IndependenceDay‬:

Finally ‪#‎INDIA‬ feel as a strong nation under the Leader of ‪#‎PradhanSewak‬," ‪#‎NarendraModi‬, Now we are going to feel proud that we are believe in diversity of ‪#‎Freedom‬.
‪#‎RedFort‬ finally awaited 3rd Time continuously his strongest ever Prime Minister, a ‪#‎strong‬ ‪#‎man‬ who believe all around achievement in every field, ‪#‎Defence‬ sector (‪#‎Army‬), Agriculture, Economic Growth, Welfare Scheme, upliftment of weaker section, Transparency, ‪#‎Digital‬ Mission and Foreign Policies even much more.
On this 70th #IndependenceDay, #PradhanSewak Sri #NarendraModi Speaks his on way of Tone not believe in written past format. #NarendraModi Speaks by his heart for the development of country and peoples of country gives booms in our Red blood cell and feel Strong, believe in our Self from Kashmir to Kanyakumari on this Special Occasion of #India #IndependenceDay. Strong Massage to Indian Enemies.
‪#‎JaiHind‬ ‪#‎JaiBharat‬


1. Ease of access
A key objective is partaking digital selling customers and permitting them to move with the whole through sexual union and delivery of digital media. data is straightforward to access at a quick rate through the employment of digital communications. Users with access to the net will use several digital mediums, resembling Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel wherever data is quickly changed round the world by anyone with none reference to whom they're. Social segregation plays no half through social mediums because of lack of face to face communication and knowledge being wide unfold instead to a selective audience. This interactive nature permits customers produce voice communication that|during which|within which} the targeted audience is ready to raise questions on the whole and obtain at home with it which ancient varieties of selling might not supply.

2. Competitive advantage
By victimization web platforms, businesses will produce competitive advantage through numerous means that. to achieve the most potential of digital selling, corporations use social media as its main tool to make a channel of knowledge. Through this a business will produce a system during which they're able to pinpoint activity patterns of shoppers and feedback on their desires. this suggests of content has shown to possess a bigger impingement on World Health Organization those that people who have a long-standing relationship with the firm and with customers who square measure comparatively active social media users. Relative to the present, making a social media page can more increase relation quality between new customers and existing customers yet as consistent whole reinforcement thus up whole awareness leading to a potential rise for customers up the whole Awareness Pyramid. though there is also inconstancy with product pictures, maintaining a booming social media presence needs a business to be consistent in interactions through making a 2 means feed of information; corporations think about their content supported the feedback received through this channel, this can be a results of the atmosphere being dynamic because of the world nature of the net. Effective use of digital selling may end up in comparatively lowered prices in regard to ancient means that of marketing lowered external service prices, advertising prices, promotion prices, process prices, interface style prices and management prices.

3. Effectiveness
Brand awareness has been well-tried to figure with additional effectiveness in countries that square measure high in uncertainty turning away, conjointly these countries that have uncertainty avoidance; social media selling works effectively. However brands should take care to not be excessive on the employment of this sort of promoting, yet as exclusively counting on it because it might have implications that might negatively harness their image. Brands that represent themselves in Associate in nursing anthropomorphizing manner square measure additional doubtless to reach things wherever a whole is selling to the present demographic. “Since social media use will enhance the data of the whole and so decrease the uncertainty, it's potential that individuals with high uncertainty turning away, resembling the French, can significantly appreciate the high social media interaction with Associate in Nursing anthropomorphized whole.” furthermore digital platform provides Associate in Nursing ease to the whole and its customers to move directly and exchange their motives nearly.
by School of Internet Marketing Dayitwa Institute of Digital Marketing

Digital selling is associate degree umbrella term for the selling of

merchandise or services victimization digital technologies, in the main on the net, however additionally as well as mobile phones, show advertising, and the other digital medium.

The method during which digital selling has developed since the Nineties and 2000s has modified the method brands and businesses utilize technology and digital selling for his or her selling.
Digital selling campaigns are getting a lot of prevailing, as digital platforms area unit progressively incorporated into selling plans,[3] and as folks use digital devices rather than aiming to physical outlets.

Digital selling activities area unit computer programme improvement (SEO), computer programme selling (SEM), content selling, influencer selling, content automation, campaign selling, and e-commerce selling, social media selling, social media improvement, e-mail marketing, show advertising, e–books, optical disks and games, and the other sort of digital media. It additionally extends to non-Internet channels that offer digital media, similar to mobile phones (SMS and MMS), asking and on-hold mobile ring tone

13 lakh strong Indian Army to become a digitized force

Developed by the Army's board General of data Systems (DGIC) in association with the non-public firm technical school Mahindra, ARPAN can change quite twelve large integer Army junior commissioned officers (JCOs) and jawans to access their service records and each employment details when such details of force's forty five,000-odd officers area unit already on-line.

Army sources aforesaid that beneath this digitization programme, each unit can have increased information capability enabled by high information measure property. "Army has forty five record centres across country. we've got already digitized records of seven of them and that we predict that information involving each soldier are going to be brought on-line in next one year," a senior military officer told DNA on condition of namelessness.

This will change larger transparency, storage and quicker retrieval of information. JCOs and jawans are going to be ready to access their pay slip, basic employment data and repair details.

Previously, such data song with the Military Secretary branch at Army headquarters in New Delhi and people announce in faraway areas visaged difficulties in contacting it. Now, each brigade can have data kiosks wherever troopers will see their details.

Prime minister had in Gregorian calendar month last whereas addressing the Combined Commanders' Conference urged Army to travel for digitization.

The Indian Army consisting of over thirteen hundred thousand sturdy

Indians is currently aiming to become 100 per cent digitized force within the next one year.

As a part of the Narendra Modi’s initiative of the Digital Bharat Project that was launched by Prime Minister Narendra Modi on Wed, defence minister Manohar Parrikar can inaugurate a special computer code ARPAN Army Record Officers method Automation at Army headquarters on Thursday.

ARPAN was developed by the Army’s board of directors General of data Systems (DGIC) in association with the personal firm technical school Mahindra. ARPAN can modify over twelve hundred thousand Army junior commissioned officers (JCOs) and jawans to access their service records and each employment details whilst such details of force’s forty five,000 odd officers area unit already on-line.

Army sources same that beneath this medical care programme, each unit can have increased information capability enabled by high information measure property.

A senior military officer told on condition of namelessness.”Army has forty five record centres across country. we've got already digitized records of seven of them and that we expect that information relating to each soldier are going to be brought on-line in next one year.”

This will modify bigger transparency, storage and quicker retrieval of knowledge. JCOs and jawans are going to be able to access their pay slip, basic employment info and repair details.

Earlier such info song with the Military Secretary branch at Army headquarters in national capital and people announce in faraway areas two-faced difficulties in contacting it. Now, each brigade can have info kiosks wherever troopers will see their details.

Prime minister Narendra Modi in Oct last year urged the military to travel For Digitization whereas he was addressing the Combined Commanders

4 Ways to Generate Higher Quality, Sales-Ready Leads

1. Use Qualifying Questions: whereas shorter forms square measure nice for conversion, typically one should compromise. Adding an additional question of 2 to a kind that helps qualify them for your sales team will create a world of a distinction. e.g. an issue around deciding timeframe will facilitate a sales rep range once to follow-up on a lead, or arrange to punt the lead off to promoting for any nurturing until they're able to get.
At Dayitwa Institute of Digital promoting (DIDM) one field we have a tendency to use is "The biggest challenge". This helps US perceive what is on the mind of the lead and therefore the sales rep is aware of what to email them or check with them concerning throughout a voice communication. The contents of the sphere might even be grounds for disabling the lead thus no follow-up is needed or causation them back for re-marketing

2. Score Your Leads: Lead rating is a vital thanks to use the information from your forms to assign points to every lead on some scale like one to ten or one to five. a better the grade the higher the lead. e.g. If B2B leads square measure a lot of necessary to your company, your ought to raise that data from your leads on your forms and score the B2B leads beyond the B2C leads. causation solely the B2B leads get to your sales team ensures they need conversations with relevant leads and saves them time, effort and aggravation!

3. Split Your Lead Funnel: Most firms track their leads in a very easy lead funnel as you'll be able to see here to the correct. However, at Dayitwa Institute of Digital promoting (DIDM) with the mix of qualifying queries and a few machine-driven progress rules in our CRM system we have a tendency to square measure ready to partition our leads into numerous funnels or "buckets" as seen below.

By routing leads with lower shut rates to different buckets we have a tendency to guarantee our sales reps will specialize in "inbound funnel" bucket that yields the foremost customers, maximising their productivity. At constant time we have a tendency to run tiny experiments to visualize if we will yield customers from our different buckets. As {you can|you'll|you'll be ready to} see in (hypothetical) image on top of we have a tendency to track every bucket meticulously to know the shut rate of every quite lead and that we square measure able to yield results from buckets of leads that were deemed no appropriate our product at some purpose.

4. Nurture Your Leads: in conclusion, there's no such issue as a nasty lead. typically individuals enter dangerous data and people leads can't be used. however organizations ought to think about leads as sales prepared, or not. promoting groups ought to use automation to spot leads that don't seem to be sales prepared and hold them back in a very separate lead nurturing funnel and still educate them and keep them engaged until they're sales prepared.

Digital India: Indian Army to launch ARPAN 3.0 software to digitize personnel records today

The Indian Army these days can launch a replacement package that may computerize the records of over twelve hundred thousand serving troopers, sources same on weekday.
The package, ARPAN 3.0, are going to be launched by Defence Minister Manohar Parrikar these days as a part of the ‘Digital Republic of India Week’. it's associate degree upgraded version of ARPAN a pair of.0, that has been accustomed part change the records. The package can change details of troopers, together with personal documentation, unit administration, salary, leave, transfer and postings, besides varied reports and returns. a military official same the package has been developed conjointly by the military package Development Centre (ASDC) and school Mahindra.
The package would be used across forty five of the Army’s record offices within the country in an exceedingly year. alternative long-run plans of the military embody developing automation applications for instrumentality procurance, storage, maintenance, supply management and a geographic data system (GIS), property that is provided through the secure Army knowledge Network, offered to any or all units of the Indian Army.

How smaller brands can maximize mobile strategy

We all apprehend mobile isn't solely a longtime, however crucial, channel for business transactions nowadays. In fact, Criteo information has found that mobile devices were used for pretty much 0.5 (49%) of all on-line transactions within the half-moon of 2016.

The opportunity that being mobile-optimised brings are some things that larger brands are fast to choose au courant. Criteo analysis shows that the foremost prospering brands have seen double the expansion in mobile share of transactions when put next to their average challenger. For these businesses, mobile is already nearing parity with desktop transactions.

Whilst massive players have began to reap the rewards of a mobile strategy, solely one-in-ten little to mid-sized brands have optimised their websites to figure on mobile devices.

The business implications here area unit vast. Not being mobile prepared could have price these organisations associate calculable £77bn in profits. So, however will smaller brands maximise mobile to assist very cheap line?

Keep it easy, keep it personal

Customer journeys on mobile ought to be as obstacle free as doable. It’s vital to limit any potential barriers to get, as well as excessive click-through stages, an absence of payment choices and minimising page-loading periods.
This is crucial; a mix of sophisticated check-outs and compelled account creation will flip thirty fifth of customers off a procurement.

It is conjointly price considering keeping the client engaged by retargeting them – sound into what they need shown a implied interest in, so spiking the journey with advertising hooks to get further purchases.

This shows customers that you simply apprehend and perceive them, resulting in improved conversion rates.
A people-centric approach is that the key to unlocking mobile demand. By golf stroke themselves during a customer’s shoes, brands have before long accomplished that so as to draw in customers, they have to create shopping for a sexy method.

This means mistreatment client information likewise as device information, to confirm simply} area unit connecting with individuals and not just their devices.

Advertisers will currently link period client searching behaviour across devices to enhance context, connectedness and likelihood of conversion. this is often significantly vital, as cross-device transactions accounted for thirty ninth of all transactions within the half-moon of this year.
Ultimately, a business of any size can improve margins by responding to client habits and preferences.

In a mobile driven world, wherever customers conduct additional and additional of their lives on their smartphones, understanding mobile and apps is important for reinforcing bottom lines.

By taking many easy steps to become mobile optimised, alter client journeys, and personalize mobile engagement with customers, brands will increase sales and generate loyalty through a more robust client expertise.

New digital licence launched for web fonts in HTML5 ads ahead of Google changes

Google proclaimed a couple of months back that its show ads ar going totally HTML5, and from thirty Gregorian calendar month you will not be able to transfer ads inbuilt Flash.

As such, type school company Mototype has launched new digital ad licences for whole sand advertisers to create it easier to use internet fonts on HTML5 ads.

Content sources like personalisation ar mostly addicted to HTML5 to cater discourse ads in real time. consistent with Mototype, it’s necessary that text in these ads renders properly and quickly, and internet fonts ar an enormous a part of this.

The company has extended its enterprise licence, that permits brands to use fonts across all platforms, to incorporate the utilization of internet fonts in HTML5 digital advertising.

Brett Zucker, senior vp of product management and selling at Monotype, says: "Using text-as-image at intervals these inventive ad units can come short once brands wish to make really dynamic, responsive campaigns that require to be tailored and pushed in real time."

According to the Interactive Advertising Bureau, a 2015 study found that made media ads had twenty nine.5% higher whole carry than their static ad counterparts, yet as having fourfold higher ad recall, 3 times raised interaction rate and 5 times longer interaction gaze than static ads.

Twitter advertisers to get stats on video performance

A partnership of Twitter and video company Innovated is giving advertisers a lot of helpful knowledge on video performance as denote on the micro blogging web site, it absolutely was declared these days.

Innovid are going to be serving knowledge analytics for ad performance on each mobile and desktop, comprehensive of video views, viewability, engagement, time spent and a lot of. This partnership acknowledges Twitter’s stress on video, one thing that's being embraced heavily as currently.

The new arrangement can offer Innovid’s customers access to wealthy video analytics knowledge. In time, it's recommended that Twitter could open this partnership to alternative partners, in keeping with a quote provided by Innovid business executive Tal Chalozin to Adweek.

Twitter is continually orientating in on video, that several suspect to be an enormous a part of the coming media landscape. Facebook created a prediction earlier on that your news feed are going to be “all video” in 5 years on the network. Twitter launched autoplaying videos last year. Twitter has additionally created a more moderen announcement prioritizing pre-roll video with the corporate, stating they distended VAST-compliant video ad capabilities and new merchandiser tools for automation via its API partners.

Facebook makes it clearer when an Instant Article is an advertorial
On Friday,

Facebook makes it clearer when an Instant Article is an advertorial
On Friday, Facebook another some cosmetic changes to completeed Instant Articles that highlight the brand concerned and provides them slightly a lot of flexibility with the planning of their content. The changes square measure pretty minor — mechanically adding a brand’s emblem to the byline, additionally as new colours, text designs and spacing for the corresponding content — however they mix to allow brands a lot of management over and visibility at intervals their advertorials, that might provide publishers a much better probability of marketing brands on Instant Article campaigns.

“People have told North American country that branded content that's too promotional is a smaller amount partaking, therefore we’ve designed these tools to allow publishers elegant customization and disapproval choices for marketers at intervals their Instant Articles,” Facebook aforementioned in a very company web log post asserting the changes.

Translation: If we tend to highlight the complete up prime and build the content look higher down below, perhaps the complete won’t feel the necessity to spotlight itself most within the actual article. And if marketers will get a lot of obvious credit for his or her branded Instant Articles, perhaps they'll be cool with a publisher handling the work to make sure its advertizing isn’t an excessive amount of advertising and not enough editorial.

Instant Articles are receptive brands since a minimum of March, once WordPress and Steller another support for the social network’s custom content format. however solely recently have brands and publishers gotten a lot of vocal regarding mistreatment the format for advertorials. Intel started turning its advertorials into Instant Articles last week, and in the week, The Washington Post and therefore the Atlantic every started running Instant Articles campaigns for brands.

The recent rise in adoption could need to do with Facebook quiet its rules around branded content in Apr. That move effectively sanctioned a complete paying a publisher to provide a second Article for the complete and distributing it organically through the publisher’s Facebook page. For publishers, that move meant they might incorporate Facebook even a lot of in earnest in their branded content sales. And for advertisers, it meant {a better|a far better|a much better|a higher|a stronger|a a lot of robust|an improved} probability of obtaining their advertorials ahead of more folks on Facebook. Since brands don’t get a lot of organic reach on Facebook any longer, for a short while their solely choice was to pay to push their content as ads. however due to the rule amendment, they'll piggyback publishers’ organic reach, and currently they'll get a lot of notice whereas doing therefore.

What is digital marketing?

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.

As much as people toss around “digital marketing”, I get the impression that we’re not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing predictions post that now has nearly 8,000 social shares. Both the answers and the feedback were quite varied.

To get an handle on how brand digital marketers view the topic, I reached out to a number of practitioners and executives to ask them directly

10 reasons why you may need a digital channel strategy?

1 You're directionless
I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2 You won't know your online market share
Customer demand for online services may be underestimated if you haven"t researched this. Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3 Existing and start-up competitors will gain market share
If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don't know your online customers well enough
It's often said that digital is the "most measureable medium ever". But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weakpoints and then address them.

6. You're not integrated ("disintegrated")
It's all too common for digital to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn't have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catchup or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialing new approaches to gain or keep their online audiences.

10 You're not optimising
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

5 Reasons Clients Won't Work With Freelancers (And How to Fix It)

1. You're a ghost online.
2. You don’t have samples of your work.
3. You don’t have client recommendations.
4. You are too pushy. Or, not pushy enough.
5. You sell your services, not your value.

Top 10 Tools for Reputation Marketing

1. ConsumerAffairs
2. BazaarVoice
3. Better Business Bureau
4. Yotpo
5. Cision
6. Percolate
7. Reputation Loop
8. TinyTorch
9. HootSuite
10. TrustPilot

Ola money partners with EBay, YepMe & AskmeBazaar

Ola Money, the wallet payment of cab aggregator Ola, has partnered with online marketplaces eBay, YepMe and AskmeBazaar. The partnership will allow customers to pay directly through its digital payment service.

Furthermore customers will also be eligible for an additional 10 percent discount while paying through Ola Money to make their payments on eBay, which will be valid till 21st June.

With millions of customers on its platform, Ola Money is already one of the top mobile wallets in the country. The Ola Money experience allows users to pay with a seamless, one-touch checkout in a secure environment in a wide variety of use cases, outside the Ola platform.

The Ola Money app can be used for prepaid mobile phone recharge across all network operators in India and for sending money to friends and family within minutes.

Recently, Ola Money also partnered with Mumbai Metro to help commuters recharge their prepaid metro cards and RSRTC- the Rajasthan State Road Transport Corporation as their exclusive digital payment partner, where users can book tickets online, using Ola Money.