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What is branding and why is it important

Branding is not just adding graphic or logo to the product, it is far beyond these factors. Branding involves different aspects of social media post, customer’s experience, advertising, staff uniform, etc. It is also defined by the way customers are handled and provided support service.  In simple words, branding is a process that inv...

Digital Marketing Tools and Softwares

Do you know that it is now easy to track the performance of marketing efforts? If no, then this is the right time to learn about the tools and software that will help to track the results with the use of these latest techniques. The good mix of the right tool and software will definitely lead to the business success.  Marketing has changed ...

Organic or Inorganic Marketing which is better

Setting up a right marketing strategy is the need of the time to survive in the global market. Organic and inorganic marketing is gaining popularity among the marketers based on the nature of their business. It is necessary to develop both organic and inorganic strategies as per the business need and track its performance to see how it can be usefu...

Life of a Digital Marketer

For a company, marketing plan, strategies and analysis of the competition is a critical issue. This requires a lot of attention, knowledge, experience and time to collect the relevant information and utilize the available tools to meet the company’s goal. When it comes to marketing, there are few activities like making adjustments, analysing ...

How to Guide for Affiliate Marketing

Affiliate Marketing is a simple process that works on the basis of commission-earning by promoting a product or a brand to other people. This means you like a product and promotes it to others that finally provide customers to the company. This is an effective way to earn income by introducing products on blogs and using other media of communicatio...

Handbook for Digital Marketing

Digital Marketing is the most popular way to promote products and services in the global market. It is the cheapest, easiest and fastest way through which a large number of customers can be reached. As per a survey, Digital Platform is picked over the prints, radio and television advertisement. The basic concept of this marketing concept is to have...

Top 9 Digital Marketing Blogs

With the increase in the competition in every industry, it is necessary that digital marketing is completely understood in this digital era. It is necessary that marketers board in the ship of future and enjoy the right platform to promote brands. It is also must to stay updated with the changing trends and expand the capability to grow business. F...

Tips to understand your competitors ideas and stay ahead of them

For this you need to watch out for your three major competitors.    Direct vs. Indirect Competitors Direct competitors offer the same services or products as of yours. For example: Google and Yahoo; Pepsi and Coca Cola; Burger King and McDonald's; Apple's iPhone and Samsung's Galaxy, Big Bazar and Vishal Mega Ma...

Digital vs Traditional Marketer

Over the last few years, the change in the marketing style has completely given birth to the digital marketing concept. The traditional way of marketing started losing its popularity and the concept is transforming from traditional way to digital way. With this, it has created a new marketing specialist who deals with the digital space.  ...

Change in digital marketing in last one decade

With the change in the time, the concept of marketing has also changed. If we look a decade back, the information about any product or service was very hard to get over the internet, there were only a few companies listed online. Today, there is no limit to the information regardless of any industry. Today there is limitless information on the cust...
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