Do you know that it is now easy to track the performance of marketing efforts? If no, then this is the right time to learn about the tools and software that will help to track the results with the use of these latest techniques. The good mix of the right tool and software will definitely lead to the business success. 

Marketing has changed its form and entered a new era from the traditional way. Now, Digital marketing is the need of the market and companies are opting for it at a high pace. For this, they require experts, tools and technique to compete with the rival companies. Here is a list of top picked tools and software that are in high demand in digital marketing and is must to know what is the need of the customers.

For marketers, it is a fact that success is a small word if they are well aware of the right set of tools and software. There are some top tools and software that make the marketing tasks easy and faster. With the rise in the competition, it is just to switch to the advanced technology and tools to improve the marketing effort. With the launch of the new technology and tool, there requires new investment, money and time. On the other hand, selecting the wrong tool or software will lead to the marketing unsuccessful. 


Top Digital Marketing tools

  1. For Analytics and data: SumoMe,
  2. SEO & Blog content: UberSuggest, Google Keyword Planner and Yoast
  3. Social Media Marketing: MeetEdgar, HootSuite, Socedo
  4. Email Automation: Activecampaign, Hatchbuck, HubSpot Sales
  5. Visual Design: Canva, Animoto and Freepik
  6. Landing Page: LeadPages, ClickFunnels, OptimizePress
  7. Project Management: Basecamp, Asana, Slack
  8. Content Curation: Feedly, Buffer and


Top Digital Marketing Software

In today’s life, markets need to make use of the updated tools and software to support their marketing strategies. For this, they require a software like:

  1. Marketo
  2. Vocus
  3. HubSpot
  4. Yesware
  5. Sailthru
  6. Optimove
  7. LocalVox
  8. MailChimp
  9. Infusionsoft
  10. ThriveHive

These are the software that helps marketing companies to stand firm, execute marketing strategies and master marketing in this competitive digital era. It is a fact that a company that succeeded in maintain the attention of customers surely gain success in the global market. For this, Software plays a vital role and help them to present the company’s vision in front of the customers. 

Conclusion: Software and tools for digital marketing play a vital role in helping a brand to increase its popularity across the globe. They lower the cost of advertising, support marketing efforts, engage customers, helps to effectively organise campaigns and helps marketers to adapt to the marketing changes easily and quickly.