Search engines are developing through an environment to interpret the accurate need analysis for each and every search; this recognition has lead the search engines to associate with well-built data mark-up structure analysis tool over the past years. is one dominant name in the field of recognizing structure data mark-up over the internet. Since its inception in 2011, the website has flourished over the digital world.

The website elaborates over the “schema mark-up” (the structure data mark-up) that helps the search engines to recognize the specifications needed to implement a search result. The influence of this schema mark-up can result into better SERP listings for the website.

Using the Google Tag Manager, one can update tags and gather the benefits of structural assessment of the search engines. Given below are the steps to set up and implement the use of Google Tag Manager to edit the structural tags.

The classical method to interfere with a website structural mark-up includes some basic coding implications followed by the management of CMS (Content Management System), the following step does not require such technical anomalies:

1. Create JSON-LD

Once you have set up the Google Tag Manager, you need to copy the JSON-LD code on to the clipboard. To create the code, you can simply visit and use the schema generator tool after mentioning some properties you want to implicate. Once generated, copy the content onto the clipboard.

2. New Custom HTML Tag & Paste the JSON-LD in the Box

The next step demands the creation of a new custom HTML tag, which is directly accessible in the Google Tag Manager. Name the space in a descriptive manner and paste the JSON-LD mark-up into the custom HTML text box.

3. Save the Tag

Save the Custom HTML tag and ignore a pop up for ‘no Trigger selection’ by clicking on the ‘save’ button.

4. Create new trigger for Page Views & Configure it

The next step includes the establishment of the trigger for your tag. You will have to select the page views trigger from the right-side list on the window, name it accordingly. Configure the allocated trigger to ‘ALL PAGE VIEW’ and save it so that the trigger fires on all the pages.

5. Connect ‘Page view’ trigger to your Schema Mark-up

Connect your schema mark up to the allocated trigger and save the progress.

6. Publish the Manager Container

Click the ‘publish’ red button on the top right corner of the screen to implement the procedure.


*You may check the proceedings via going to the Google’s structure data testing tool and further analyse the structure implications.