Working from a fixed office and within a fixed time frame is the talk of the past and this culture is not at all mandatory. The modern era has been taken over by digital technologies and trends which know no boundaries or there are not any time constraints.
The best part about digital marketing is that it could be done from anywhere and at any time. Thus there are lots of entrepreneurial opportunities offered by this growing domain of digital marketing.
According to a study, by the end of 2021 the internet users in India will cross 500 million soon and the online advertising spend will go on to touch $2.8 billion in India. The scope of digital marketing in India are immense and it can be seen from the fact that there are more than 500 digital marketing agencies which ranges from having team of couple of people to 1000+ employees.
There are three different kinds of opportunities which will come up from digital marketing for people who don’t want to work under any kind of pressure.
• Becoming a Freelancer
One of the easiest ways to satiate people’s entrepreneurial opportunities is offering of digital marketing services as a freelancer. There are lots of services which one can offer across digital marketing avenues such as SEO, SEM, and Social Media Marketing which are completely based on your interest and strength.
The biggest challenge in the process which you would face is getting your first assignment but after you have acquired and served a client successfully you will have a very exciting and rewarding journey ahead. There are more to look at for popular freelance marketplace apart from your personal network such as Upwork, Guru and Freelancer.
There are lots of freelancing opportunities also listed in job portal sites like Naukri. Users could also build their own brand through Social media such as LinkedIn, Facebook, Twitter and Quora and this adds up on having greater opportunities for your digital marketing career.
• Starting a Digital Marketing Agency:
A company which offers digital marketing services to its clients is known as digital marketing agency. The natural extension of initial success as a freelancer in digital marketing is related to starting a digital marketing agency.
The starting of Digital marketing agency though requires new skills which are especially based around people management and operations. The growth and success rate related to starting a digital marketing agency is just rewarding. People are no more limited according to their skills and bandwidth after starting a digital marketing services company. For greater success and sustainable growth you should look at getting at least one business partner.
You can always choose in offering some specialized services or to be generic digital marketing services provider.
Becoming an affiliate marketer is another entrepreneurial opportunities presented by digital marketing. You can also build a popular blog or website and could promote other products and services in order to become an affiliate marketer.
In case you are deciding to choose this path then you should be prepared in maintaining your efforts for longer period of time and you should always keep in mind choosing the topics for your blog which are closer to your heart.
There are also other methods to become an affiliate marketer like creating a store on shopify and using online advertisements such as facebook ads. Using your network and selling differentiable products through ecommerce platform of Amazon and Flipkart is another way to become an affiliate marketer.
Here, we have looked on to some of the entrepreneurial opportunities which a person gets through digital marketing skills. You could be also interested in becoming entrepreneur by promoting your own product and services. But nothing can happen over just theories so for doing it you would also need some kind of action like joining a suitable digital marketing program or course.