Digital Marketing Overview


E-Marketing: Promoting customer centric services

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What it is

As the name suggests, Digital Marketing is the way to promote products and services over the internet using various mediums and forms of electronic devices. Some of the prominent devices are social media like as Facebook, Twitter, YouTube, mobile phones, e-mail, etc. This type of marketing is often referred as the internet marketing, web marketing or online marketing. This style of promotion activity is making advertisement agency more dependent on the digital technology and divide market segments to target the required customer groups. For this, proper marketing research, web analytics research content management and various other factors are considered. 

Although this concept is highly growing and accepted among the marketers, still it is undefined and requires special attention from everyone who is involved in any form of advertisement. So far we think that Digital Marketing involves only search engine optimisation (SEO), banner advertising and pay per click. Still, we are far from it, as this is a narrow definition. Digital Marketing also includes fax broadcast, RSS, e-mail, voice broadcast, blogging, video streams, podcasting, wireless text messaging and instant messaging. Digital Marketing has emerged as the wider scope and is providing an opportunity for everyone whether students, professionals or advertising agencies. 

Clearing the concept, Digital Marketing does not include marketing through TV, radio, print and billboard as they are the different mediums and does not include instant report and feedback. The entire process includes visibility, bringing targeted traffic, engagement, lead generation, measurement and retention. This entire process concentrates on promotion, advertising, creating utility, branding and value proposition, etc. This form of advertising mainly uses laptops, palmtops, tablets, mobile phones, etc. 
 

Why Digital Marketing?

This is the most effective way of marketing where analytics engine is layered within the Digital Marketing campaigns and real monitoring and analysing of the performance can be handled. It is easy to understand factors like how long, how often, the advertisements are viewed by the targeted customers. Advertise can also get complete detail on the purchases and response rate made to particular product and service. Here are some of the major facts about the Digital Marketing. 

  1. Digital Marketing in the modern competitive world allows companies to market their services and products to the online customers. It is easy to provide 24*7 hours support service so that customers can feel valued and supported
  2. With the use of social media in Digital Marketing, it is easy to get both positive and negative feedbacks instantly directly from the customers without any filter. This help marketing agency to determine the suitable media for the customers for different products and services
  3. Digital Marketing provides various advantages to the business by promoting the brand across the globe with low advertisement cost. Customers get complete freedom to post their experience, feedback and suggestions using social media, websites and blogs. 

With this, the demand and popularity of Digital Marketing is increasing among the marketing agencies. Even agencies that have already invested a huge amount on other traditional channels have started shifting to this effective and economical marketing campaign. 



Understanding the Module

Definition

Digital marketing overview refers to the functioning of all the digital analyses techniques like advertising, branding, promotion, content proportion etc. taking place together on a digital device.

Process

We focus on the following major elements: 1. Content Visibility 2. Targeting Traffic 3. Interaction of the audience 4. Proportion of lead generation 5. Measurement (Analysis) 6. Retention

Benefits

This is the first module associated with the course, it brings an abstract understanding of the various important digital marketing elements, thereby enabling the candidate to have an idea.


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