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Digital Marketing Overview


E-Marketing: Promoting customer centric services

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What it is

As the name suggests, Digital Marketing is the way to promote products and services over the internet using various mediums and forms of electronic devices. Some of the prominent devices are social media like as Facebook, Twitter, YouTube, mobile phones, e-mail, etc. This type of marketing is often referred as the internet marketing, web marketing or online marketing. This style of promotion activity is making advertisement agency more dependent on the digital technology and divide market segments to target the required customer groups. For this, proper marketing research, web analytics research content management and various other factors are considered. 

Although this concept is highly growing and accepted among the marketers, still it is undefined and requires special attention from everyone who is involved in any form of advertisement. So far we think that Digital Marketing involves only search engine optimisation (SEO), banner advertising and pay per click. Still, we are far from it, as this is a narrow definition. Digital Marketing also includes fax broadcast, RSS, e-mail, voice broadcast, blogging, video streams, podcasting, wireless text messaging and instant messaging. Digital Marketing has emerged as the wider scope and is providing an opportunity for everyone whether students, professionals or advertising agencies. 

Clearing the concept, Digital Marketing does not include marketing through TV, radio, print and billboard as they are the different mediums and does not include instant report and feedback. The entire process includes visibility, bringing targeted traffic, engagement, lead generation, measurement and retention. This entire process concentrates on promotion, advertising, creating utility, branding and value proposition, etc. This form of advertising mainly uses laptops, palmtops, tablets, mobile phones, etc. 
 

Why Digital Marketing?

This is the most effective way of marketing where analytics engine is layered within the Digital Marketing campaigns and real monitoring and analysing of the performance can be handled. It is easy to understand factors like how long, how often, the advertisements are viewed by the targeted customers. Advertise can also get complete detail on the purchases and response rate made to particular product and service. Here are some of the major facts about the Digital Marketing. 

  1. Digital Marketing in the modern competitive world allows companies to market their services and products to the online customers. It is easy to provide 24*7 hours support service so that customers can feel valued and supported
  2. With the use of social media in Digital Marketing, it is easy to get both positive and negative feedbacks instantly directly from the customers without any filter. This help marketing agency to determine the suitable media for the customers for different products and services
  3. Digital Marketing provides various advantages to the business by promoting the brand across the globe with low advertisement cost. Customers get complete freedom to post their experience, feedback and suggestions using social media, websites and blogs. 

With this, the demand and popularity of Digital Marketing is increasing among the marketing agencies. Even agencies that have already invested a huge amount on other traditional channels have started shifting to this effective and economical marketing campaign. 



Understanding the Module

Definition

Digital marketing overview refers to the functioning of all the digital analyses techniques like advertising, branding, promotion, content proportion etc. taking place together on a digital device.

Process

We focus on the following major elements: 1. Content Visibility 2. Targeting Traffic 3. Interaction of the audience 4. Proportion of lead generation 5. Measurement (Analysis) 6. Retention

Benefits

This is the first module associated with the course, it brings an abstract understanding of the various important digital marketing elements, thereby enabling the candidate to have an idea.


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Digital Marketing Overview Training Process


Understanding the Digital Network

The digital network is not only a tool on the internet, but has various intricate aspects that the candidate requires.


Understanding the term Digital Marketing

Prior from getting into a detailed course, this step enlightens the candidate about the actual purview


Learning about the 6 major elements

Digital Marketing as a course can only be understood with a structured understanding of the major sub modules.


Advantages of Digital Marketing

This module also elaborates extensively upon why Digital Marketing is the new formula to achieve major success.

After Learning Training Process

Awareness

The individual will be aware about the basics of digital marketing, through this, one can approach the further modules with a strong base of knowledge

Context

After learning about the digital marketing overview, a student of digital marketing can execute a structure or plan towards internet marketing.

Execution

Once this basic understanding of the functioning protocol is known to the student, he/she can provoke the execution of the plans to target the digital world.

Process

Digital Marketing Overview serves the purpose to understand the link between the various digital media techniques or modules.

Digital Marketing Course Modules

Best Digital Marketing Course where you get in-depth knowledge of all 17 modules of digital marketing with practical hands-on exposure.

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TESTIMONIALS

Earlier I had no idea about digital market and its attributes; DIDM has certainly worked as an eye opener for me. By learning the every concepts of digital marketing from Dwarka branch of DIDM my professional career has seen a new road. Faculties are more than friendly and quite efficient in solving all the queries related to digital marketing. The placement cell of DIDM has helped me get my first job as digital marketing executive at EIK consultant Pvt. Ltd.

Aryan Kumar, 23 Working with EIK consultant Pvt Ltd.

When I joined the digital marketing course I was not sure about the growth it would bring to my future. Being 40 years of age was rather on the odd side of my decision. But after joining the weekday classes of DIDM at south campus my career suddenly had an uplift change. The website which I was struggling to bring into notice of online world was seen on the front page with the knowledge & power of DIDM digital marketing course. It is one of the finest online and offline institute of India which certainly has boosted confidence in me for starting as much as 230 YouTube Channels of my own. DIDM has certainly helped me in making my professional journey crystal clear.

Shailendra Madhok, 40 Digital Marketing Professional

Digital marketing is that type of course which are currently the need of the hour and undoubtedly the demand of the upcoming generations. I had joined the weekday batch of DIDM at south Campus as I had already heard a lot of praises about the Institute. The faculties take utmost efforts and care in solving the slightest of doubt in the mind of student. The various aspect of this course has helped me successfully bringing my ice cream business online and earn from the affiliate marketing of YouTube.

Harshit, 21 Student, Business, Youtuber

Knowledge comes along with learning and experience and getting a right guidance in that journey is an added benefit. That is what DIDM did for me; it provided me with right guidance and opportunities for moving in the appropriate direction. The faculty of Weekday batches of Dwarka campus of DIDM was extremely enthusiastic and focused in shaping my career in a much better way. I was a job seeker before joining DIDM and with the help of DIDM and their great placements records now I have transformed myself into a working professional in S&S management Pvt. Ltd.

Rishav Raj, 23, Working in S&S Management Pvt. Ltd.

“Mediocre marketers think in terms of campaigns, great marketers think in terms of growth framework”. This inspiring quote of Neil Patel has always inspired me to take up digital marketing course. And after searching a lot of different digital marketing institutes and analyzing them, I finally came across DIDM the finest online and offline institute for digital marketing. I joined the weekend batch of south campus of DIDM for taking my health care marketing firm to a more specified digital goal. DIDM has helped me in easily taking more freelance projects and has considerably added to the growth of my business to a whole different horizon.

Vikas Yadav, 33, Freelancer

DIDM has served more than just a digital marketing institute. From the healthy environment to the best experts, the place has given me more than just a certification.

Mayank, Faridabad

I still remember the time when I had visited the place wondering if it is of any use to my career, and now as a freelancer working for multiple genres, I can say that digital marketing adds up onto a variety of industries.

Kunal, New Delhi

I had troubles in finding the best job under the marketing arena, but through the DIDM placement cell and their avid training base program, I sit comfortably implementing my ideas in a multi-national cooperation.

Salman, New Delhi

From your very first interaction with the faculty, you know that you are in the correct place for self-development. This is the influence of Delhi Institute of Digital Marketing

Nadeem, Noida

I am a content writer, through the DIDM course, I was exposed to the most intricate and essential parts of understanding the web and that has helped me to be more efficient.

Sagar, Content Writer

I never felt that a classroom assessment can be so productive, from the daily live query session to the professional training setups, DIDM’s approach is very professional.

Pankaj, Gurgaon

I am a data analyst and with the encounter of digital marketing, our job has over seeded its domain, DIDM provided a room of education with the best inputs for an individual from an entire different background.

Brajesh, New Delhi

As Albert Einstein has rightly said the only source of knowledge is experience. And this is what makes DIDM unique and stand alone than the other digital marketing, they believe in teaching students with live projects and experiences. The industry type exposure provided by DIDM has helped me in achieving my dream goal of working as digital marketing executive at Noida.

Ankit Chauhan, 24, Sr. Digital Marketing Executive, New Vision Digital Noida

Students are the sculpture made by the fine hands of an artist’s known as teachers. Definitely this line stay true for the faculties of DIDM who are dedicated in providing students with best in depth knowledge about Digital marketing. I started my digital marketing at the weekend batch of south campus as I was looking passively for new job and change in my career. DIDM has helped me in gaining experience and knowledge for growing as digital marketing expert. I am now working as a digital marketing manager in Droom tech as well as working as a freelancer on few projects. DIDM has helped me shaping my career in more sophisticated and planned manner.

Deepak Sharma, 29 Digital Marketing Manager, Droom Tech Pvt. Ltd.

Being a student I was very confused of how and where to look out for to set my career to a whole different scenario. Then I came to know about the benefits and future growth of digital marketing. DIDM has transformed me and my career in a much better shape. Now with the help of DIDM and the modern techniques used by them I am able to get proper placement at Shubham Group at Greater Kailash. The Dwarka branch of DIDM has also given me enough prospective of digital marketing which has provided me enough strength to start my YouTube channel “Shreyaballa”.

Shreya Jain, 24 Working with Shubham Group at Greater Kailash

DIDM has helped me in learning the ABCD of Digital Marketing. The modules provided by DIDM digital marketing course covers all the different varieties of digital marketing. The training and notes provided by DIDM are just unmatchable and has given me steep upgradation towards my career. DIDM’s guaranteed placement scheme has helped me out in getting job of digital marketing at Cubessost.

Kshama Tiwari, 25 Working in Cubessost

I was always inclined towards the various functionalities of digital marketing. I was knowing the various benefits of digital marketing in upcoming future and was just waiting for a vital force to transform my dreams into reality. DIDM fulfilled my wishes by providing me all the required opportunities, benefits, guidance and different aspects of digital marketing. The faculties at weekday batch of Dwarka were extremely helpful in teaching me various innovations and techniques related to digital marketing. DIDM helped me alot in learning the basics as well as the core of digital marketing. Live projects and internship were an added benefits of the curriculum. With the help of DIDM i got the best student award as well started my own digital marketing business.

Shivam Taneja, 23 Digital marketing business

We are looking for a module that could refresh the minds of everyone associated with the company. The whole atmosphere right from the beginning of the session was incredible.

Amit Sinha, IT Company

I had applied at many institutions and attended all their demo classes but couldn’t connect the way, I connected with DIDM trainers.

Manoj Pandey, Web Developer

With the certification, you gain the precious bond of friendship with almost everyone inside the institute. DIDM teaches more than theory, the course is your short span to the professional world.

Rachna, HR Professional

Claiming success in life is one thing, because ‘success’ is an objective term. In DIDM’s Digital Marketing course, not only the social achievement, but one can also project personal growth with the healthy environment.

Sahil Arora, Content Writer

It is very simple, once you are a part of DIDM, you are a part of the big family of intellectuals who are ready to help you out in any phase of your professional life.

Rakesh, Digital Marketer

I am gonna recommend course factor because these people are great at Aesthetics and helped me getting into top digital marketing marketing agency.

Amit Jha, Strategist

I never felt that a classroom assessment can be so productive, from the daily live query session to the professional training setups, DIDM’s approach is very professional.

Raghu Raghavan, Digital Marketer

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Entrepreneur

Entrepreneur

For entrepreneurs, Delhi Institute of Digital Marketing has come up with the personalised Digital marketing program. This program ensures that entrepreneur gets equipped with most effective marketing tools that help them to operate their own show.

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Job Seeker

Job Seeker

Digital marketing in recent years has experienced drastic change and has emerged as the life line of every individual company. No matter whether the company is small, medium or large, digital marketing is required to stay in the market and increase the sale.

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Are you looking to own your own business and put your effort to make it a successful company? If yes, then simply understanding of the basic factors to enter in any business is not enough. You can easily gather required information on future of the particular business,

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Working

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For entrepreneurs, Delhi Institute of Digital Marketing has come up with the personalised Digital marketing program. This program ensures that entrepreneur gets equipped with most effective marketing tools that help them to operate their own show.

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