Online Display Advertising

Image Advertising: Creative use of attracting clients

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What it is

Online Display Advertising is a practise that makes use of the static or animated images or audio and videos to communicate or promote any product or service to the online consumer traffic. It is a concept where an advertiser pay to the advertising agency based on the pay per click or the number of views the ads received in particular period. This concept of advertising has emerged with the traditional television and print media advertisement. 

Here are some of the basics of the Online Display Advertising:

  1. Ads are placed directly on the websites or use a network where high customer traffic is available
  2. This type of advertisement make use of the real time bidding system for pricing and its cost goes either way based on the ads performance on a particular website. The charges of the advertisement are based on the number of views and how much competition it has created for other similar products and services. 
  3. Display Advertising is the fast growing segment where people from traditional advertising are getting attracted and investing a huge amount to develop best online marketing platform their business. 

At the early stage of introduction, Online Display Advertising had a very low reputation as the ads used to get a very low number of clicks. However, as the organisations have gained trust in it, it is eventually providing surprisingly results. It is now a viable option for the advertising agencies and creating demand for a large number of professionals who can handle this complex activity. This is now more effective and budgeted way to advertise using the modern social media tools and get the immediate attention of the ultimate consumer across the global market. 

For being successful in Online Display Advertising make sure to define the campaign goals and try to set competitive benchmarks. Get training on the entire process and understand the concept from an expert in the industry. Further, make sure to be ready for making changes in mood, bill and expectation from the advertisement. Understanding this high demand of the Online Advertising experts in the market, we at Delhi Institute of Digital Marketing have come up with an effective Online Display Advertising course. This is conducted by the industry experts who have gained high success in their work. 

Online Display Advertising provided by DIDM is beneficial for job seekers, gaining promotion in their organisation, for a start-up business, business persons and professionals. The training classes are balanced with the live projects that provide clear knowledge on the Online Display Advertising and understand how it works. You get a complete overview, concept and the reason for its high acceptability among advertisement agencies. We are the best academy where you will get proper training on it as per your flexibility. You can reach us through contact information and clear doubts like course fee, duration, timing and purpose of the course. Our trainees are now working in reputed companies and surprising everyone with their skill and creativity in Online Display Advertising.



Online display advertisement is a major module that inhibit the techniques of digital advertising bringing through a bunch of different methods.


The process of bringing out the works onto the digital world require various technical arrangements and that constitute majorly to the process of learning Online display advertising.


The structural outbreak of ideologies surfaces out through this module and the understanding of advertising helps the individual to understand the whole scope of digital marketing.

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Training Process

Understanding target

The most crucial step towards a successful advertisement is understand the target audiences for best results.

Identifying the effective method

The next step deals with analysing the best technique towards the propagation of the advertisement on the various platforms

Implementation of the advertising

The final step is associated to the implementation of the final method and its management.

After Learning Training Process


The general aspect out of the module is enabling the individual to ensure a specific way to advertise and abstract targeted audience.


The course module is vast; hence it justifies various other element that are associate with a progress of a digital content on the internet.


The implementation of the method helps recover various targeted audience and hence after learning the candidate can bring forth engagement to the web content.


Online display advertising is a large field that co relates various marketing techniques hence enables the candidate to understand a bigger picture of digital tools.