Google Search Console Performance Report Now Includes Event Listings and Detail Filters

There is the new option to the search appearance filters in search console for event markup added by Google.

Google search console’s performance report now includes a new set of filters around event markup in the search appearance filter. The main functionalities of this new filter help you see how well your event listings in Google search is doing in web search.

There are a lot of other things which have been changed in addition to the search appearance compare or filter rich results, you can now also see how this by events in search and AMP non-rich results, AMP article, Job listings, job details, and web light results.

What do you mean by event listings?

When you use the event markup on your event landing pages then event listings and details show up in Google search results. This will help in Google showing richer search results with the events from your website.

What does it mean to you?

The event listings will help you see click, impression, position data as well as the URL of the provider shown in both the list view and details view. The full set of metrics are explained by Google in details.

Why it is so important?

The importance of search performance report is that it shows you how well you are doing in Google search. It is very important as it shows which keywords are ranking for which URLs in Google search. You can break out just event listings or event detail pages with the help of these additional filters. This is also important in understanding the return on investment which you will get by Implementing event mark up on your website.