Google+ is one of the effective social media marketing tools that were launched in the year 2011. Since its launch, the platform gained high attention from the most marketers. However, with the introduction of other social media platforms like Facebook, Instagram and Twitter, it is gradually losing its popularity. These new social Medias have emerged as the most trusted and preferred platform among the users. 

Considering the Google+ profiles, it is above 2 billion due to the popularity of Google account for email. However, considering the profiles of the active users, it is far lower than the total users. As per the report from Forbes, the number of active users of Google+ is just 111 million. These figures are encouraging for the rivals in this platform. 

Despite this fact, it is now surprising that this social media platform has emerged as the top platform in the American Consumer Satisfaction Index (ACSI) 2017. 

The ACSI survey was conducted over 4,978 consumers and they were asked about their experience with certain social media companies and brands in the market. This survey over email provided a surprising result where Google+ has emerged as the most popular platform and surpasses its close rivals. 

As per the ACSI report, Google+ has experienced 7% growth in the number of users since its redesign and addition of the new features in January.

Here is the list of top brands as per their popularity in the 2017 ACSI survey:

  • Google+
  • Pinterest
  • Wikipedia
  • Instagram
  • YouTube
  • Twitter
  • Facebook
  • Tumblr
  • Linkedin

With the results of this survey, it is clear that the impact and benefit of having the specialized audience are high. It is the base for any brand to gain popularity in the market. Considering the popularity of the Pinterest is that it provides an easy platform to purchase products directly from the site. This is the best platform that makes the best use of the search technology. 

If the Forbes survey is considered, it is noted that the reason for the popularity of Google+ is due to its capability to be niche in the community pages. This can be the prime reason that people prefer this social media platform over the other options. Earlier, Google+ was expected to lose the customer base due to the emerging social media platforms, but this survey states that it gain success to find its core audience.