Google has now published an updated version set of guidelines consisting of 164 pages in order to help human quality raters evaluate online content and provide feedback to Google.
The updated version for search quality rater guidelines has some new areas of focus for raters. Google has now contacted over 10,000 search quality raters worldwide in order to evaluate its search results.
The raters will be provided with actual searches to conduct which is drawn from the real searches which actually happen on Google. Then their work is to rate the quality of pages which appears in the top results hence they have been given the name of the quality rater.
Google’s results directly cannot be altered by Quality Raters. The page will not be caused to be banned or lose ranking even a rater marking a particular listing as low quality.
The data which are generated by quality raters is basically used to improve Google’s search algorithms which an automated system of ranking pages. This way the quality rater data might have an impact on the low-quality pages which are spotted by raters.
These guidelines were first made public in 2015 and since then Google has revised them several times since. The major changes focused on these guidelines are spotting fake news, biased or upsetting content and other factors which Google perceives as problematic when they are included in the search results.