DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Black Hat SEO Techniques Module in each & every segment of digital marketing training program - Black Hat SEO Techniques is major segment module in Master In digital marketing, Advanced In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Black Hat SEO Techniques help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Black Hat SEO Techniques module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Black Hat SEO Techniques Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

Years back, many of us wrongly assumed that SEO was just a Marketing Technique that it is directed to cheat the algorithm, and using different techniques to make Google think that your website has the best result for any of the search query. But years ago Google’s algorithms were not that advanced especially when we talk about identifying Web spam. 

And we were highly wrong, Successful SEO is not about tricking Google. It is all about partnering with Google to provide the best search result for Google's surfers. Focused efforts on SEO can help you create better results on the web. 

Many of the marketers used black hat SEO tactics to rank their websites; however, time has changed. Below in the article, we are going to swim into what techniques should be avoided if you do not want to fall foul of the algorithm and Webmaster Quality Guidelines.

Black hat SEO are the techniques used to rank the website that contrage search engine guidelines. Black hat SEO helps those websites which involves the content which is not acceptable by Search Engine. Black Hat SEO techniques mold search engine algorithms to raise the ranking of your site SERP. No website can stand without a strong backbone; Black hat makes your back powerful to rule.

Search engines, such as Google to Bing, makes it very straight which types of practices will go against their terms. They are also quite straight on the potential outcomes if you violate their guidelines. Applying black hat SEO techniques make your website get penalized (algorithmically or with manual action), which points to lower-ranking positions and a turn down in organic traffic.
 

Black hat SEO is termed as a disapproved practice that helps you increase your page's ranking in a search engine result page (SERP). 
 

Black hat practices are against the search engine's policy, and if done in the wrong banner, you can invite risk and get your site banned from search engine and affiliate sites:

When you are just a beginner in SEO, it is often hard to understand which technique to apply and which not. Major of the SEO basics are very clear white hat strategies, and many of the advanced tactics require more focus to understand in detail.

Therefore, Make sure that you are leading with right advice. Some of the suggestion tactics on blogs, social media groups, or from any of your connections mention "advanced strategies" but they are just fooling you and talking about the black hat techniques. Proper Guidance of techniques will help you make your site out of risk and get your fraud spotted.

Below mentioned are nine tactics that condemn Google's Webmaster Guidelines that you shouldn't be applying:

1. Keyword Stuffing 
2. Automatically Generated/Duplicate Content
3. Hidden Text
4. Doorway/Gateway Pages
5. Cloaking
6. Paid/Manipulative Links
7. Misleading Redirects

1. Keyword Stuffing:

Repetition of main targeted Keywords of your page EXCESSIVELY is one major issue in your ranking. Keyword stuffing will always result in opposite direction.

Black hat SEOs mold sites ranking artificially by containing keywords across the page. Keyword stuffing can be seen as a random blocks placed out of the main content or can be seen within paragraphs which don't make sense when you read.

2. Automatically Generated/Duplicate Content:

The most common Black Hat SEO technique is to create content automatically for a large number of keywords with actually creating unique and quality content. 
Let’s say for an example; a multitude of location pages is created, and the same content is used at each page, except for changing the place name.
9!% of the online experience begin with Search Engine so make sure you use rightful SEO technique to rank high and avoid issues caused by low quality or duplicate pages.

3. Hidden Text:

Hidden text is defined as the text of the same color as the background which is placed off the screen or behind the image. It purposely uses CSS to cover from the viewers or sometimes it also applies font size Zero. This is done at times to stuff Keywords in. The list of keywords is provided by marketers to rank their content in SERP. 

But here we don’t recommend you to hide texts in your pages. Search Engines are way smart to understand what are you we trying to do or hide.

4. Doorway/Gateway Pages:

Creation of a page that targets specific search queries with content is intended to act only as a funnel to one page; it is considered as a violation of Google's guidelines. These types of pages are called doorway or gateway pages.

Each content on your site should serve a purpose, & you should not be creating page directed towards keyword ranking which being entirely relevant.

5. Cloaking:

Cloaking means serving of different content and URL's to audiences and search engine, efficiently providing different experience on each one. This is the clear step taken to rank your page on the basis of your content created for search engines while serving your users something different.

Put more stress on developing the best possible experiences for your users, and there is a good chance that the search engines will also appreciate your page.

6. Paid/Manipulative Links:

Link schemes are considered as one of the most common types of black hat SEO, and also a place where a huge confusion is being generated.

It is common between all marketers to create content that works for your users which should not contain hidden text, but link building is a little more complex.

Link schemes are considered as one of the most common types of black hat SEO, and also a place where a huge confusion is being generated
It is common between all marketers to create content that works for your users which should not contain hidden text, but link building is a little more complex
Links should always be earned, especially when you consider that they are editorial votes of trust from one website to other. This indicates that you should avoid techniques such as:

1- Paid (sponsored) links that don't contain a rel="nofollow" or rel="sponsored" attribute
2- Excessive link exchanges
3- Blog comment spam
4- Forum spam
5- Large-scale article marketing or guest posting campaigns
6- Automated link building
7- Spammy directories, bookmarking sites, and web 2.0 properties
8- Site-wide footer or sidebar links
9- Links that use exact match or commercial anchor text. 

7. Paid/Manipulative Links:

Whether you are updating new URL for an older page or you are preparing it for a site migration, taking help of redirects is a common practice of SEO. Redirect is the most preferred method to ensure that your site is well organized and is easily accessible to users. 
Sneaky redirects are situated by black hat SEOs to deceive search engines and display content that is not similar from what a user sees.  Google's Webmaster Guidelines specifically counts sneaky redirects as a black hat technique that violates search engine's guidelines.

  What will I learn?

• Know one of the most used strategies of Black Hat SEO
• Create your first project with Tiered Link Building
• Automate the creation of TLB with Ranker X
• Create hundreds of "original" articles in an automated way with SCM.
• Use crawlers

  Requirements

• Basic knowledge in SEO On-Page (keywords, longtails, trust link)
• Basic knowledge in Off-Page SEO (mainly backlinks).

  Description

• Black Hat SEO Course, focused on Tiered Link Building (TLB), one of the strategies most used by SEO professionals.
• Learn SEO in practice with video content, you will be able to understand the whole concept of TLB and then create a project from scratch using the RankerX tool and SEO Content Machine.

  Indicated for:

• SEO Professionals.
• People with Basic Knowledge in SEO On-Page and Off-Page.
• Digital Marketing Affiliates.
• And anyone who has an interest in knowing how to learn about TLB.
• To learn more about SEO and other issues related to Digital Marketing, visit our Colina Digital website.

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