DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Google Adwords module in each & every segment of digital marketing training program - Google Adwords is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Google Adwords help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Google Adwords module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Google Adwords is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

Gone are the times when companies and brands would have to promote themselves on big hoardings, advertisements on televisions and print media. From social media to advertisements, the world is looking for new and inexpensive form of marketing. As the number of internet users are increasing exponentially every year, targeting this platform for promoting their brands is very useful.

There are many forms in which a company can promote themselves or their products and/or services to people. One effective and inexpensive way is using AdWords. Google AdWords is a new marketing tool that is developed so as to provide companies an option for online promotion. Online promotion through AdWords is a much easier process to reach a large audience. The Web Search Engine like Google is used by hundreds of millions of people everyday and this number is going up. The AdWords make sense as it provides a simple, easy and efficient way for companies to promote their business to the people who are present online and searching for the information related to their business. 

Though Google AdWords is a paid form of social media marketing technique, it comes in pocket friendly budgets as well. The pricing of the AdWords is done in such a way that along with effective it is as pocket friendly. The Google AdWords can be used by any business ranging from a startup to an MNC according to their willingness to spend and the amount of reach they want from it.

If the person responsible for setting AdWords has the knowledge, he/she can create an increase in lead generation, brand recognition and generate a lot of sales without sending a hefty amount on traditional marketing practices which were followed earlier.

Before a person starts using AdWords or before one creates for his/her company, he should have basic idea and knowledge about what all is required. Some of the important things a person should know before starting are:

1.  How to Select Keywords

The AdWords works on the principle of keywords. The Keywords are selected by the person which are then used by the google AdWords software to generate leads. If the person types a query on google and if it contains certain keywords which are given by that company, the google AdWords will work and an advertisement of that company will be shown on the top of google search result. 

The person or the company should take time to think of keywords. They should how to thing of such keywords which are important for their company to generate leads and hence make a larger profit. There are certain software’s present in the market which can be used to find the appropriate keywords for your business. But the experience and training of a person cannot be matched!! So, it is advised to talk with an experience person or to take training from them before starting this step.

The one huge mistake the companies or persons who are new to this does is that they don’t take the negative keywords. Negative keywords are the in general terms opposite terms which are related to your business. In many cases, these can be used to generate a lot of leads and hence increase the click rate, i.e. which is nothing but the number of clicks that anadvertisement gets from people searching a particular query on the search engine.

2. How to mix it with other technologies

Though relying upon a single resource or method for social media marketing is not a good option, a person and/or company can start with the AdWords. When a company uses SEO or SMO for optimization then for them it may take a lot of time. Sometime this process can take up to six months to make their business visible in top searches on the web search engine. Taking the free methods to generate a lot of leads might not be a good idea for a new company.

As a result, AdWords can be used which provides the businesses the option of pay per click or PPC a it is commonly known as. The PPC allows the small companies or start-ups to pay based on the leads that are generated by the platform rather than using a plan for month. The person should have an idea how all these technologies should be used together so as to minimize the advertisement cost and maximize the turnover of the company.

3. How to make Ads catchy

Since advertisements are done by every company, the person responsible should be able to make ads in such a way that along with being simple it should have a catchy content rather than just terms like “Click Now”,etc. This point can make a large difference in lead generation as people tend to click on ads which are catchier.

4. How to Analyse

Analysis is the most important part of social media marketing. A company needs to regularly monitor what content is working for them to generate leads and what is not. This is the reason Analysis should be done regularly by the company so as find ways in which the effectiveness can be increased. There are many ways in which this can be done but it varies from business to business. A person should know which is the best method and how to use it.
 

5. How to Track the AdWords

The Google AdWords provides a lot of data about the advertisements that are running of a particular company which contains a lot of things such as the keywords working, area in which it is getting famous more (part of the country),etc. The person should be trained and should be able to find the ways in which he can make he/she can learn from the data and make it more effective by correcting the shortcomings.
 

1. Outperform Competitors on Web Search: Google is the largest search engine which is used by almost 75% people worldwide and coming in one of the top results of a search makes you favorite among people. Most of the people tend to search a business on web platform before buying something or using it services. Coming on the top will enhance your chances of outperforming your competitors.

2. Reaching Larger Audience: This is the most important benefit of the AdWords which is also the Main Selling Point (MSP) of it. It provides the brand awareness which is most important in terms of business which are new and looking for the exposure.

3. Faster than any other Social Media Marketing: Though there are many other ways like SEO but it takes time to improve and finally make your company reach top results. On the other hand, AdWords provide an instant solution to the problem.Also, at the later stages the AdWords can be combined with other technologies and techniques to increase the presence of the company website and business to much larger population.

4. Reach right Person: The main moto for any advertisement is that it should reach the right people at right time, i.e. when the person needed it the most. AdWords provide this thing as when the personsearches a query on the searchengine, he is definitely looking for that service and providing advertisements at that point of time increases it changes of getting click and subsequently strike a deal.

There are many different platforms which provide different benefits but since google is the main or as everyone say the default search engine going to different platforms also requires it and hence making it more popular for ads from businesses.

5. Remarketing with Targeted Content: Remarketing is the term used to send personalize messages or content which have clicked your advertisements earlier. This provides you a platform and gives you a chance to find out what they were looking for and present them plans according to their needs.

6. Scalable: The AdWords are scalable, i.e. they can be increased or decrease as the demand of the business. For e.g. If a travel and tour company want to increase the visibility in vacation period and deceases that during exams time, this can be done. This reduces the cost for the company and sets up a target.

  Google Adwords Overview

  Understanding inorganic query items

  Prologue to Google adwords and PPC promoting

  Understanding adwords account structure

• Crusades, Adgroups, Ads, Keywords, and so forth.
• Sorts of Advertising effort Search, Display, Shopping and video.
• Distinction between hunt and show battle.

  Understanding Adwords Algorithm

• How does Adwords rank promotions
• Understanding Adwords calculation (Adrank) in point of interest with cases
• What is quality score
• Why quality score is essential
• What is CTR ?
• Why CTR is critical ?
• Understanding offers.

  Making Search Campaigns.

• Sorts of Search Campaigns - Standard,
• All elements, dynamic pursuit and item posting
• Google trader focus.
• Making our first inquiry battle
• Doing effort level settings
• Understanding area focusing on
• Distinctive sort of area focusing on
• what is offering technique CPC.

  Understanding distinctive sorts of offer procedure.

• Manual.
• Auto.

  Propelled level offer Techniques.

• Improved CPC
• CPA
• What are adaptable offering techniques
• Understanding adaptable offering procedure
• Geniuses and Cons of various offer systems
• Seeing advertisement augmentation
• Sort of promotion augmentation
• Including advertisement augmentation in our crusade
• Making adgroup
• Finding important adgroups choices
• Utilizing apparatus
• Making adgroups utilizing apparatus.

  Understanding catchphrases.

• Finding applicable watchwords
• Including Keywords in promotion bunch
• Utilizing watchword organizer apparatus
• Understanding sorts of watchwords
• Board, Phrase, definite, equivalent word and negative
• Case of sorts of watchwords
• Advantages and disadvantages of various sorts of watchwords.

  Making promotions.

• Seeing promotion measurements
• Show and destination URL
• Step by step instructions to compose a convincing promotion duplicate
• Best and most exceedingly terrible case of promotions Creating advertisements

  Following Performance/Conversion.

• What is transformation following
• Why is it imperative
• Step by step instructions to set up transformation following
• Including following code in your site
• Checking transformation details

  Upgrading Search Campaigns.

• How to upgrade crusades at the season of creation?
• Upgrading effort by means of adgroups
• Significance of CTR in advancement
• The most effective method to build CTR
• The most effective method to build quality score
• Significance of negative catchphrases in enhancement
• Assessing effort details
• Advancing with transformation report
• Improving with watchwords
• Improving performing watchwords
• Improving non performing watchwords

  Making Display Campaign.

• Sorts of presentation crusades All elements, Mobile application, Remarketing, Engagement
• Making first show battle
• Contrast in pursuit and showcase battle settings
• Doing effort level settings
• Understanding CPM offer technique
• Advertisement planning
• Advertisement conveyance
• Understanding advertisements position
• Making different adgroups
• Finding significant sites for promotions position
• Making content promotions
• Making standard promotions utilizing instruments
• Transferring flag advertisements

  Remarketing.

• What is remarketing
• Setting up remarketing effort

  Making Remarketing Records.

• Propelled Level rundown creation
• Custom gathering of people