DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Media Buying & Plannning Module in each & every segment of digital marketing training program - Media Buying & Plannning is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Media Buying & Plannning help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Media Buying & Plannning module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Media Buying & Planning Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

To make a statement that media buying and planning has changed over the past 20 years is a not valid. Technology has brought a huge change in this essential aspect of advertising and marketing strategy. It is more relevant by observing our new way of work, we shop, and also find new ways to connect with others.

As Internet has evolved over the years it has changes the pattern of commerce forever, it has seasoned the advertisers asking question, “What is Media buying and Planning Today?"

Media Planning is termed as the process through which marketers determine when, where and how often they have to run an advertisement in order to maximize engagements, increase traffic and ROI. 

The right media plan will help you split your money invested in advertising and other resources between various online and offline channels such as broadcast, print, paid ads, video formed ads or any native content.

In today's era of competitive marketing, marketers are required to serve their customers with the right piece if message, at the right time, on the right channel in order to increase engagements. Media Planning Serves To make marketers identify what these "rights" are.

An efficient media plan will make you win a set of advertising opportunities that targets a mass of specific audience and also fit in the organization's marketing budget.  When you prepare a media plan, merchandisers will often look into the follow considerations:

1- Manual bidding
2- Direct buys
3- Programmatic buys
4- Real-time bidding

Formulation of a media plan is a explained process for the planners to plan according to the needs of the targeted consumers as well as the goal of the company. Listed below are the necessary steps and considerations that marketers need to make while the formulation of a media plan:

1. Determine the Goal of media and its Objectives
Goal is a term which fits into every business; it helps you to navigate to your desired result. Goal of the company may vary from business to business but meaning remains the same but the campaigns differ. Lets make clear by keeping it this way for a sales team their sales goal will be to have more of profit or more potential revenue but when we talk about the marketing team their main motive is to increase their brand recognition. Learning about the goal of your business campaign will help you to identify which method you should pick to make it run.  
Once you build the goal of your organization, Media planners conduct a deep research about the market trends and competitive landscape. The conducted research will provide you insight into your competitor’s brands and goal through which they have achieved success in the past.

Therefore when you determine goals and set objectives for media plans you must always consider the factor of budget. Marketers should try to avoid assigning fixed budget amount rather than keeping it flexible so the optimizations will be made smoothly. 

2. Determine Target Audience
Today's Marketing is centered towards creating a postive customer feedback. This means that when you develop a  message and select where to display those messages across the media mix, marketers are required to focus on specific audience needs.

First and the foremost, Marketers are required to examine which section of the audience they are trying to get involved with.After completing this marketers are required to look at the measurements and the analytics of engagement to learn about the ads your customers are more attracted to or are more engaged with. Which of your creation is effective and most which channel is more friendly.  
While marketers almost consult the demographic information such as age, location, general interests, etc.

3. Consider Frequency & Reach
One other Key element of Media planning is to consider the reach and frequency. Reach refers to the number of people in front of which campaign will be displayed over a specific period of time. 

Whereas Frequency means how many times the consumer will be exposed to the advertisement over the period of the campaign. There are some approaches which are used by marketers when they are selecting frequency. Some of the most popular are:

1. Continuity: This approach basically men’s that ads will run continuously as per the plan over the time period of the campaign. E.g. A Company has chosen to run 3 ads per day for 2 months. This is used by companies which have all season products.

2. Flighting: This generally means to start and stop of advertisements. The advertisements run for some time and after that it pauses altogether. This is generally used for seasonal products, for example, comapnies selling AC, heater, etc.

3. Pulsing: This is a combination of above two techniques. Pulsed campaigns will run low intensity continuous advertisements that are augmented by higher intensity advertisements during certain times when sales are high. This type of campaigns is generally used by companies during festivals to sell more goods. There are some approaches which are used by marketers when they are selecting frequency. Some of the most popular are:

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  Setting up the objectives.

  Understanding the key task to draft and awesome digital media plan.

  Segmentation & Targeting of the audience

  Best practice to execute the campaign post the media plan

  Understanding of multiple formats & appropiate for our targeted digital platform.

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