DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Mobile Marketing Module in each & every segment of digital marketing training program - Mobile Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Mobile Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Mobile Marketing module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Mobile Marketing Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

In the modern era, everyone is using smart phones where it be for office purposes, to check emails, run social media applications or some other thing. These mobile phones can be used to provide a multi-channel digital marketing strategy which is not limited to mobile phones but also, tablets, iPads, SMS, MMS, websites, social media and apps. Due to this sudden shift, business and companies are also shifting their focus from traditional methods like ads on televisions, print media to mobile marketing. Mobile marketing provides a greater reach as it is not limited to wealth persons nowadays. Even the poor people carry a smartphone and have a social media account on websites such as Facebook, etc. which increases the public reach to all sectors of the society.

Generally, mobile marketing means marketing activity which engages the mobile phone users. Mobile marketing is a way to engage, connect and retain the customers by constantly making an interaction channel with them. The companies use various methods to perform interaction that includes social media apps, SMS, notifications on mobile phones, etc. These are the general ways in which people are retained. By speaking of mobile phone users, the company is taking about doing marketing with more than 80 percent of the population. This is a very high number and can lead to a lot of lead generation and subsequently increasing the turnover of the company.

If the business or company is not using a mobile marketing, then that company is way behind other companies in attaining market share.

Mobile marketing basically consists of advertisements that appear on mobile smartphones, tablets and/or other mobile devices. Mobile marketing ad formats, customization, and styles generally varies as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.Basically, the ads content in a website is way different than the ad content on Instagram which basically runs a picture for 4-5 secs.
For a company to do mobile marketing, there are several components that are needed to be kept in mind:

1. Websites that are Mobile Friendly

As more and more people are accessing the websites of companies from mobile phones, the companies are making a more mobile friendly websites which were not done few years back. Mobile friendly websites are generally a term which means that all the content of a website is generally accessible from the hand-held device. It should have a good UI/UX which is able to attract people.

2. Mobile Friendly SMS and MMS

SMS and MMS are the basic type of mobile marketing technique which is used when a company has the mobile number of its customers. The company should know how to send a customized SMS and MMS for promotions, OTP and other purposes.

3. Mobile Friendly Ads and Pages

One of the negative impacts of mobile marketing happens with the companies who does not have a mobile friendly ad, i.e. their ads are so long that a person has to scroll it in different directions so as to view it. An ad which is running on mobile devices should be build in such a way that the person is able to have a look of the complete ad in a single frame.
Also, Landing pages play an important role in increasing public view and traffic on the website. A unique and attractive page will have more chances of getting interest of people. The landing page is the page which is opened when a person clicks on a link or open the website.

4. Mobile Friendly Applications of Companies :

As more and more people are shifting to mobile devices there is a need for every business and company to have its own mobile friendly applications. The mobile friendly applications provide an easy way for people to buy a product/service from a company. Also, it is not limited to that, a mobile app also helps in effective communication, marketing through notifications, customer service and help desk. All the services can be providing to a customer which is just few clicks away. 

5. Mobile Friendly Marketing Technology :

As many applications are downloaded by people and uninstalled immediately after using it. There is a need for proper technique and steps which should be followed so that people don’t uninstall your apps. This can be done using application automation techniques, interestingnotifications, retention and monetization techniques.

There are numerous ways which can be used by a person in company to promote itself. It consists of cheap as well as expensive methods. Some of the methodswhich are generally used are:

App-Based Marketing: More than 80 percent of the users uses their smart phone to run one app or the other. So, these apps can be used to give ads. Google AdWords provides a platform which allows companies to give ads on third party applications. This helps companies to give ads onplatforms which they think will increase their public reach and that to the right audience. 
Some companies such as Facebook provides its own interface which can be used to create and publish ads on its applications.

Game Mobile Marketing: As the name suggest, this type of marketing is related to games which are they’re in the mobile phones. The companies give ads in between these games so as to gain the attention of the users who are playing it. This type of marketing is generally preferred for those companies who have a project related to young age people..

QR Codes: This is a new addition to the type of marketing. Generally, companies attach QR codes between there post for offers. As many users are looking for offers and they don’t know what is inside then scan it. QR then takes the user to the specific page or so-called landing page where he gets all the extra information about the company and/or offer..

Location Based Marketing:  As many people already knows, goggle and many other similar websites uses the location of the user. This location is then used to provide the user with specific typeof ads so that people can relate to it. E.g. A company may want to provide an ad in different language when the person is in different location based on the native language of that area:  As many people already knows, goggle and many other similar websites uses the location of the user. This location is then used to provide the user with specific typeof ads so that people can relate to it. E.g. A company may want to provide an ad in different language when the person is in different location based on the native language of that area.

Mobile Search Ads: This type of search is generally related to person search history. The google uses this history to generate specific type of ads. E.g. if a person searches for clothes, he/she would be getting ads of clothing companies.
.

Mobile Image Ads: These types of ads are displayed on the mobiles home screen. Though many companies don’t allow this type of marketing but it is used mostly by them to show their new products.

SMS: It is a way to directly interact with the user and provide him/her with the specific information. This type of marketing is used for customers who have signed in their websites and shared the contact details with them.

Marketing provides different benefits for different types of companies. Some only need to make their presence while some try to sell their products. Some of the benefits which mobile marketing provides compared to other marketing techniques are:

1. Useful for Small and Local Companies:  The local companies which are present in a particular area can send SMS to their customers for exciting offers, deals, etc. Customers generally click on such a SMS so as to gain knowledge what is going on the market and check the latest trends.

2. Easy and Cheap: The ads on social media apps and SMS is comparatively cheap than SEO and AdWords technique so many new comers and startup tens to use it. Also, it provides the company with many options so as to promote being it video, audio, memes or in any other form.

3. Apps and SMS has High CTR: SMS and ads on social media has a CTR which is basically clicks on the website from that ads. This means a inexpensive way of increasing the customer base and hence increasing business.

The above steps provide you with the benefits, reasons and way to promote. Since many companies don’t have so much of time to handle all different platforms, they tend to use different automation tools such as SendPulse, google ads, etc. These automation techniques provide a single interface for managing all the resources. 
Proper Knowledge, practice and experience of handling all the mobile advertisements techniques with its best practices allow the companies to achieve high sales and increased presence in the society.

  Understanding Mobile Devices.

  Mobile Marketing and Social Media.

  Mobile Marketing Measurement and Analytics.

  Basics of Versatile Showcasing.

  Key Industry Phrasing.

  Making Versatile Site through Wordpress.

  Utilizing devices to make Versatile Sites.

  Utilizing devices to make versatile application.

  Promoting on versatile (App and Web)

• Focusing on promotions on Apps.
• Focusing on promotions by means of area.
• Focusing on promotions on internet searcher.

  Content Marketing on Mobile.

  Mobile methodology divisions.

  Making Mobile application.

  Transferring versatile application in Android and iOS.