SOCIAL MEDIA MARKETING (SMM)
CERTIFICATION COURSE

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Social Media Marketing (SMM) Course - DIDM

 

 

DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Social Media Marketing Module in each & every segment of digital marketing training program - Social Media Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Social Media Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Social Media Marketing module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

 
 

 

Social Media Marketing (SMM) Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

 
 

Check-Icon  Ice Breaker for Digital Marketing Overview

Check-Icon  Digital Marketing Strategy

Check-Icon  Web Designing with no codes

Check-Icon  Practical Approach

Check-Icon  Email Marketing

Check-Icon  Inbound Marketing

Check-Icon  Search Engine Optimization (SEO)

Check-Icon  Google Webmaster Tool

Check-Icon  Search Engine Algorithms

Check-Icon  Local Business Listning

Check-Icon  Google Analytics

Check-Icon  Content Marketing

Check-Icon  Competitors Analysis

Check-Icon  Social Meda Marketing

Check-Icon  Video Marketing Fundamentals

Check-Icon  Media Buying & Planning

Check-Icon  E-commerce Marketing

Check-Icon  Mobile Marketing

Check-Icon  Optimization Converstion Rate

Check-Icon  Google Adwords

Check-Icon  Online Display Advertising

Check-Icon  Online Reputation Management (ORM)

Check-Icon  Creating Marketing Strategy

Check-Icon  Lead Generation for Business

 

Check-Icon  Live Practical Session

Check-Icon  Case Study Discussion

Check-Icon  Digital Marketing Interview Preperation

Check-Icon  Blogging

Check-Icon  Adsense

Check-Icon  Affiliate Marketing

Check-Icon  Freelancer Pushups

Check-Icon  Black Hat Techniques

Check-Icon  Search Engine & Social Marketing Parameters

Check-Icon  Remarketing Concept

Check-Icon  Other Modules

 

What is SMM?

 

Social marketing refers can be termed as marketing on internet where you advertise your product and services in order to increase your sale, promote your brand. Social Media is such a Boon for the shops that anyone who has access to internet can be converted into your potential customer. Your content while advertising plays a big role; the strength of your social media is determined by the content you publish.

As we consider that 90% of users browsing the internet doesn’t scroll down the first page of the search engine. Out of which 75% of the audience clicks on the first three options shown. So it is quite obvious that the position or target to achieve on the first page of the search engine is the main aim of the website or organization.

 

What is SMM used for?

 

The main objective of SMM is to understand and reach the organic customers, improve communication and invite a large amount of customers to your website and spread brand awareness. Social Media is about Sociology and psychology more than technology. When you learn about what your customers demand you understand their psychology which helps you gain their attention and build a feeling of trust towards your website. 

SMM is done by creating powerful content. Content is considered as the atomic particle of all Digital Marketing. Your content should be strong, loud and clear that the users should share with their friends.

The aim of Social Media Marketing is to get direct feedback from the users, readers, viewers, customers & Consumers. Which helps the company gets a view of the audiences at real time. Social Media has made the session Interactive, the company’s get chance to interact with their customers, answer their query, and get to know them well.

SOCIAL MEDIA MARKETING PLATFORMS

Social media networks which are commonly used for SMM campaigns are mentioned below

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest
  • Quora

SMM & ONLINE MARKETING

 

 

FACEBOOK: Social Media Marketing on Facebook refers to creating a facebook page and using it actively as a medium of communication and to invite other customers. Facebook grants you with many privileges as it allows you create individual profiles and business pages for your company or organization.

Facebook Pages of the company are often linked with their websites, your facebook page and website should reflect some of the same information in order to maintain familiarity. A business page on facebook is easy to search. The basic difference between a personal profile and a business page is that you cannot invite friends on your page; you get fans as followers on them.

INSTAGRAM: Marketing on Instagram is entrancing. Instagram allows you to share content in the form of photos, stories & videos. The most common type of post on instagram is Image Post. When a post a variety of images, you engage your followers and tell them about how diverse you are. 
Instagram is all about getting creative, Creative content on your page can engage followers. 

TWITTER: When we talk about Social Media Marketing, Twitter should be on the top list of your Marketing Strategy. You should approach Twitter with a powerful plan of action. Understanding Twitter and how it works to invite your customers is always the key to your success on twitter. Once you decide your plan of action, it is easier to convince your audience. Your goal may be to raise brand awareness among LinkedIn members with job titles like social media manager or social media lead.

YOUTUBE: If you are looking to advertise our content, the there’s no better platform than YouTube. You Tube is the second most visited website on internet. You Tube has no competitors and consumers are spending more time watching videos & tutorials online these days.

Consistently uploading content on your channel will keep your channel feed active, increase your presence on YouTube, and help you gain more audience. You can upload minimum of one video per week, but attracting the right amount of audience depends on your content, your goals.

With the above listed social media platforms, companies also have the option of launching paid ad campaigns to reach wider target audiences, thus improving traffic on a website or a specific web page.

Passive SMM Promotion

Passive SMM promotion is termed to promote activities on social media platforms by updating status, posting images, videos, tweets, or by other means of content in the form of blog. 

Traction through passive promotion is attained by creating quality content that works well on an independent platform as each platform has different features. On one, blog write up may work whereas on the other one, a video could also do better and on another probably, Graphics dominate.

Therefore every platform requires a different strategy but each content posted on social platforms must be informative and engaging in every sense that the audience share with their friends and other communities. 

“We don’t have a choice on whether we do social media; the question is how well we do it”:- Erik Qualman. Strong customer Relationships Drive Sales, Sustainablity & growth.

What You Will Learn in DIDM ?

 

Marketing_course  What is Social Media?

Marketing_course  Understanding the current Social Media ideal models and brain research.

Marketing_course  How Social Media Marketing is not quite the same as others.

Marketing_course  Types of Internet Marketing.

Marketing_course  Facebook Marketing

  • Understanding Facebook showcasing

Marketing_course  Down to earth session 1

  • Making Facebook page
  • Transferring contacts for welcome
  • Exercise on fan page divider posting

Marketing_course  Expanding fans on fan page.

Marketing_course  Instructions to do promoting on fan page (with  illustrations).

Marketing_course  Fan engagement.

Marketing_course  Imperative applications to do fan page promoting.

Marketing_course  Facebook publicizing.

Marketing_course  Sorts of Facebook publicizing.

Marketing_course  Best practices for Facebook publicizing.

Marketing_course  Understanding facebook best practices.

Marketing_course  Understanding edgerank and specialty of engagement.

Marketing_course  Useful Session 2

  • Making Facebook publicizing effort
  • Focusing in advertisement battle
  • Installment module-CPC versus CPM versus CPA
  • Setting up change following
  • Utilizing power manager instrument for advertisiment.
  • Advance Facebook promoting utilizing devices like Qwaya.

Marketing_course  OFF PAGE Optimization.

  • What is space power.
  • The most effective method to build Domain power.
  • What are backlinks.
  • Sorts of backlinks.
  • What is third party referencing ?.
  • Sorts of third party referencing.
  • Do’s and Dont’s of third party referencing.
  • Third party referencing procedures for your business.
  • Simple connection obtaining strategies.

Marketing_course  Linkedln Marketing.

  • What is linkedin ?
  • Understanding Linkedin
  • Organization profile versus singular profiles
  • Understanding Linkedin bunches
  • The most effective method to do promoting on linkedin bunches
  • Linkedin advetising and it best practices
  • expanding ROI structure linkedin advertisements
  • Linkedin distributed
  • Organization pages
  • Adv on linkedin
  • Show versus content.

Marketing_course  Twitter Marketing

  • Understanding Twitter
  • Devices to listen and measure Influence on Twitter: TweekDeck, Klout,Peerindex
  • The most effective method to do advertising on Twitter
  • Dark cap methods of twitter promoting
  • Publicizing on Twitter
  • Making Campaigns
  • Sorts of advertisements
  • Apparatuses for twitter promoting
  • Twitter Advertising
  • Twitter Cards

Marketing_course  Youtube Marketing

  • Understanding Video Campaign
  • Making first Video Campaign
  • Significance of video advertising
  • Benefits of video advertising
  • Transferring recordings on video advertising sites
  • Utilizing youtube for business
  • Creating Youtube video advertising methodology
  • Conveying guests from youtube recordings to your site
  • Making Video ADgroups
  • Focusing on Options
  • Understanding Bid Strategy.

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Master in Digital Marketing by DIDM
 

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Who Can Join Us?

Job Seeker / Students

  Start your Career as a Fresher. 

  Get part-time earning opportunities

  Better Job and Career Options. 

  Strengthen curriculum vitae.

Working Professionals

  Get promotions & have salary hike

  Earn more.

  Freelancing opportunities.

  Attract more conversion using various strategies learned.

Entrepreneurs

  Create Brand Awareness.

  Improve online presence.

  Boost your Brand and Revenue.

  Get Freelancing Projects. 

Startup Business

  Improve your Business visibility.

  Increase your sales with low marketing budget.

  Target your potential clients.

  Grow your E-commerce Business.

 

From where you will get best SOCIAL MEDIA MARKETING (SMM) Course?

 

Delhi Institute of Digital Marketing - DIDM offers best Digital Marketing Course near by your location across Delhi-NCR in Multiple Training Centers
#digitalmarketingcourse #digitalmarketinginstitute #delhiinstituteofdigitalmarketing #didm.

 

DIDM Dwarka

#didmdwarka

E-557, 2nd Floor, Opp, Goyal sons, Near Ramphal Chawk, Dwarka, Sector-7, New Delhi-110077

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Gurugram

#didmgurugram

M-41, 2nd floor, Old DLF Colony, Sector -14, opp. Krishna Mandir, Gurugram

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Kalkaji

#didmkalkaji

B-49ab, 1st floor Kalkaji Hansraj Sethi Marg, Kalkaji Near Nehru Enclave Metro Station, Block B, Kalkaji, New Delhi 110019

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Meerut

#didmmeerut

2nd Floor, Dhram Plaza, Gurdwara Road Crossing, Main Begum Bridge Road, Meerut City , Pin 250002

Phone - 639 717 6229, 0121 433 2737

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Noida

#didmnoida

Delhi Institute of Digital Marketing C/o News 24, Film City, Sector 16A, Noida, Uttar Pradesh 201301

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Pitampura

#didmpitampura

150,1st floor, Kapil Vihar, Pitampura, Opp Metro Pillar No-353 & Gulab Sweets,New Delhi - 110034

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Preet Vihar

#didmpreetvihar

2, 3rd Floor, Park End, Vikas Marg Preet Vihar, New Delhi-110092 (Metro Pillar No-99)

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM South Campus

#didmsouthcampus

Plot No-12, 3rd Floor, Satya Niketan, Near Moti Bagh, Opp. Venketeshwar College, New Delhi-110021

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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DIDM Mumbai

#didmmumbai

C/O Bag Films Pvt Ltd, News 24,
Anjani Complex, Parera Hill Road, Andheri East, Mumbai - 400093

Helpline No - +91 - 8800 505 151

Email ID - info@didm.in

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SMM Course FAQ

  • Not Utilizing social media marketing strategies can actually wound your business, having your brands presence on social media platforms are nowadays expected to be an indication of reputable firm. This strategy has been proven by many businesses till date.

  • Social Media has changed the way of communication between their customers, Businesses now communication through posts, videos and stories. Telling prospective of your brand through social means are always beneficiary. Your post should have a impact on your customer’s mind.

  • The main aim of your social media is to show customers into a volunteer marketing army. Your success is measured with the content you publish. Your content itself speaks for its success. Content builds relationships, & relationships are built on trust. Trust Drives revenue. And generating potential revenue is the ultimate mark of achieving success.

  • There is no answer to the current question as you would like to mark your presence wherever your customers are – and different businesses acquire different audiences. One demographic spends most of their time on Facebook, while some devote their time on LinkedIn where others get engaged equally between three or more sites. Learn where your customers are, and follow them there.

  • SMO could be a term and SEO may be a process. Social Media Optimization may be a natural extension of SEO. Search Engine Optimization helps you market your site through search engines therefore SMO buttress your brand loyalty and brand image.

  • Social media optimization features a positive impact on your rankings because it boosts your rankings by getting prime quality links to your site. Such links being natural and organic, search engines loves them too.

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