DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Inbound Marketing Module in each & every segment of digital marketing training program - Inbound Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Inbound Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Inbound Marketing module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Inbound Marketing Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

Digital Marketing refers to the marketing that takes place on a digital Platform.  Whether it is on your social media account, website or through email it is categorized as digital marketing. Inbound Marketing is also a term of marketing methodology. In simple terms, Inbound Marketing is a process of finding potential customers to reach your company using digital marketing tactics. 

Inbound Marketing assists customers to find your company. Inbound marketing comes into action before the customer is even ready to make a purchase. Real time is the new mindset emerging in the field of marketing, and that is what inbound marketing is all about. Making contact through inbound marketing gives an escalate to your brand awareness, turn brand preferences in your customers head, and get qualified leads which will result in your  revenue. 

Inbound marketing can be termed as a strategy which includes other forms of marketing strategies – Content Marketing, Blogs, Events, Search Engine Optimization (SEO), social media and more to strength the brand identity and build brand awareness. Where Inbound Marketing gives stress on Visibility, Outbound Marketing gives emphasis to customers. Companies giving attention to Inbound Marketing focus on the new methods directed towards brand recognition, building relations and generation of leads. 

Adaption of these methods in your marketing methods draws your customer’s attention towards your business rather than giving them a feeling of being sold to. Business mainly focuses on two functions: Marketing and Innovation. Inbound Marketing is a combination of both. It is Infotainment. It informs as well as entertains to welcome its customers. If done in a proper manner Inbound Marketing can provide you with much higher results when compared with Traditional Marketing. Traditional Marketing only informs about your product whereas digital Marketing allows you to share the picture of your product to engage customers. When customers find your brand in an organic way it encourages trust and build brand recognition which helps in stamping a strong influence on customer’s future marketing decisions and generate a feeling of trust and commitment towards your business in general. The crucial thing about inbound is that it creates organic leads; It relies on your innovation more than on your budget. 

With Effective Inbound Marketing strategy, you can create content that is powerful and attracts audience, You can develop landing pages and also calls to actions that gather the contacting information of customers who are interested in investing their time and money in it. You can even construct Email Campaigns to inform those particular customers who are willing to buy your products. By doing this, you have created a full strong marketing strategy that makes each digital marketing tactics work together to create something greater than the sum of its parts.

Once you have completed the process of generating inbound marketing strategy, it will serve you long term to deliver you qualified leads and will give a boost to your conversion rates over time.

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When it comes to the implementation of a long term strategy plan, Inbound Marketing is an asset that will help you gain brand recognition, raise brand awareness, preference which leads to potential revenue. Results of Inbound Marketing plan are listed below:
 

1. Rise in Brand Awareness:

92% of an Indian buying cycle process commends with an online internet search. If your brand appears on the first page of the search engine or your site is active on searcher’s social platform, you can organically increase your brand recognition. To appear in the same your site must contain properly placed and informed content. Great and informative content is the best sales tool in the world. Place your content in a manner that it looks appealing rather than interrupting. Content is the main tool of Inbound Channels.

2. Improvement in Brand Preference:

It is very important as a seller to educate, entertain and interact with your targeted customers before they make a move to purchase their willing product. By continuously adapting this way you are building trust and taking them in confidence that they will choose when they want to buy the same product. 91% of the customers trust online search rather than personal recommendation. Communication and trust are the two most important factors of Inbound Marketing.

3. Generation of More Leads with less Investment:

“If you have more money than brains, you should focus on outbound Marketing, If you have more brains than money, you should focus on Inbound Marketing” Inbound Marketing is a long term asset which is built itself time by time. Your customer count will result in multiple of the sum when you organically attract customers through creating content which is Informative and entertaining at the same time. To make your inbound marketing plan successful and grow your business and revenue you must match the way you market your products with the way your prospects learn about and shop for your products. In this way inbound marketing results in less of investing and more of innovation.

4. Create more money with fewer Budgets:

The more innovative and creative your strategy, the less is the investment. The more your inbound efforts, the more you will get out of it with investing less money. Whatever your mind conceives and believes that it can achieve is the best marketing strategy. Strategy is about choosing what to do and also about choosing what not to do to make your plan a powerful one. Your innovation will distinguish your brand between a leader and a follower. Your aimed goals can be achieve with the vehicle of inbound strategy plan. Outlining key themes, placing right content and distributing them to the right customers is the strategy you should follow to avoid waste efforts.

  Attracting your potential customers into conversion funnel

• Various Ways to Build Reach Through Digital Marketing What are Engagement Magnets?
• How to Identify Right Set of Engagement Magnets for your Business?
• Effectiveness of Various Engagement Magnets.
• Digital Reach Building Strategy Through Inbound Interest Generation.

  Lifecycle Emails

• What are Lifecycle Emails G Where do Lifecycle Emails fit in?
• Tools used for Lifecycle Emails.
• Lifecycle Emails - Case Studies.
• Lead Nurturing with Drip Email Marketing:
• Implementation.
• Converting your prospects into leads.

  Using Emails

• What is Audience Aggregation?
• Benefits of Audience Aggregation.
• How to do Audience Aggregation Through Emails.

  Landing Page

• Conversion Oriented Landing Page Design.
• Investment in Landing Page.
• Critical Concerns to Address on Landing Page-.
• What's the Next Step.

  Conversion Optimization

• Role of Conversion, Conversion Optimization.

  Conversion Optimization Patterns for Engaging Website Visitors.

• Patterns for engaging website visitors.
• Pattern #1 - Pop-Ups.
• Pattern #2 - Pop under call to action.
• Pattern #3 - Inside article CTA.